Here at Bowman we beleive firmly, that the most important element of any bike is the experience of riding it. By concentrating on getting all the elements of bike deisgn to coalesce around this focus, we're not forced to concentrate on following any trends, ideas or preconceptions on what makes a good bike.
Modern aluminium technology is light years ahead of many peoples preconceptions. Gone are the days of bone rattling stiffness, a lack of comfort or harsh ride. Weight has come down to levels close to - and often better than - low or mid range carbon fibre. Tubing shape, profiles and wall thicknesses can be tweaked to tune the ride almost infinately and the end result is performance and characteristics that belie the price.